Sovrn //Commerce (formerly VigLink) is a content monetization platform built for publishers, bloggers and creators. Rather than a classic affiliate network with manually built campaigns, the tool automatically turns ordinary links in your content into affiliate links and routes traffic to whichever partner network currently offers the best terms.
The service is operated by the US company Sovrn, Inc., headquartered in Boulder, Colorado. VigLink was founded in 2009 in San Francisco and, in December 2018, was acquired by Sovrn and folded into its publisher toolset under the Sovrn //Commerce brand. According to the network, the platform provides access to more than 50,000 merchants and brands, including Amazon, Nike, Walmart, Adidas and Booking.com.
A publisher adds a small JavaScript snippet to their site, or uses a browser extension, an iOS app or the API. The platform scans content for links and keywords that can be matched to merchant offers and converts them into affiliate links. Revenue is generated when a reader clicks through and makes a purchase (CPA) or — in selected programs — for a qualifying click alone (CPC).
A real-time link optimization engine routes traffic to the partner network offering the most favorable terms for a given merchant. It is complemented by tools such as AI-driven product galleries and price comparisons across retailers.
| Type | Content monetization / affiliate platform for publishers |
| Billing models | CPA (commission on sales), CPC (rate per click) |
| Merchants & brands | Over 50,000 (incl. Amazon, Nike, Walmart, Adidas, Booking.com) |
| GEO / market | Global; US-based operator, international merchants |
| Payouts | Threshold approx. $25–$50, Net-90 cycle (per directory reviews) |
| Payout methods | Bank transfer/ACH, check, PayPal, wire |
| Operator | Sovrn, Inc., Boulder (Colorado, USA) |
| On the market since | 2009 (VigLink); part of Sovrn since 2018 |
The catalogue spans a broad range of e-commerce retailers across many industries. Example categories:
Retail / e-commerceFashion & apparelHome & interiorsElectronicsTravelSports & outdoorPet productsEarnings are settled on a CPA basis — commission on a qualifying sale — or on CPC, a flat rate for a click sent to selected offers. The commission rate depends on the specific merchant and the network the traffic is routed to.
According to figures published in affiliate directories, the payout threshold is around $25–$50 and payments run on a Net-90 cycle. Available payout methods include bank transfer/ACH, check, PayPal and wire. These terms are worth confirming directly in the account, as they may change.
The solution works best for publishers, bloggers and content creators who want to monetize existing articles and links without manually setting up agreements with each merchant. It is a weaker fit for performance affiliates running paid-traffic campaigns who expect hands-on offer selection and individually negotiated CPA rates.